MDLBeast; a talent discovery industry launched in 2019
MDLBeast; a talent discovery industry launched in 2019
MDLBeast; a company specializing in entertainment and music which had its first launch in Riyadh in 2019 aiming to create and develop music in Africa and the Middle East by attracting talent.
Among its divisions; "Middle Beast Record" for musical production; in addition to "sound storm;" the largest music festival in the world set in order to compete with the Belgian Tomorrowland and the American Coachella.
The capital; Riyadh; is living in a festive atmosphere; coinciding with the launch of the "Middle Beast" festival; which is the largest musical; artistic and cultural event of its kind in the Middle East; and the largest gathering of DJs in the world.
MDLBeast aims
DJs and artists have presented the best performances of "house"; "trans"; "techno"; and other modern arts and huge creative performances.
The MDLBeast Festival is designed in order to provide the most innovative and creative experiences in the fields of electronic music; art and culture; offering various events that meet the desires of different tastes in addition to presenting a rich assortment of the different global cuisines all over the world.
The festival provides a valuable opportunity and a unique experience for Saudis in order to unleash their artistic creativity; prove their abilities; ; and showcase their DJ skills.
In Banban; northern of Riyadh; where the festival headquarters is located; there lies an integrated entertainment area for shows; art galleries and restaurants in order to suit all tastes.
On its first and second days; the MDL Beast Festival received more than 380;000 visitors; a record number considered by the organizing company as an indicator of the audience satisfaction from those interested in the electronic music world.
The MDLBeast Festival received a wide range of artistic performances; local art exhibitions; luxurious live entertainment shows; food trucks and distinguished restaurants; in order to form an exceptional experience for the visitor in enjoying an atmosphere of entertainment and artistic events.