New tourism project on the Red Sea coast opens to visitors

A flagship tourism destination on the Red Sea coast has welcomed its first visitors, combining luxury resorts with strict environmental safeguards across one of the world's most pristine marine environments.

The development is a cornerstone of the kingdom's strategy to diversify its economy and establish itself as a premier destination for international travellers.

We want guests to experience untouched nature and leave it exactly as they found it.

Developers said conservation was central to the design, with limits on visitor numbers and renewable energy powering the resorts.

Tourism with a conscience

Officials expect the destination to contribute significantly to tourism revenues and create thousands of jobs in hospitality and related services.