Saudi Media Forum: AI Enhances Content without Replacing Human Creativity

The “Generative Content Production: Opportunities and Risks” session, held on the third day of the Saudi Media Forum 2026 in Riyadh, examined the growing role of generative artificial intelligence (AI) in reshaping the media content industry, highlighting both the investment and creative opportunities it offers, alongside the regulatory and ethical challenges it presents.

Speakers stressed that AI enhances content creation without replacing human creativity, noting that the real challenge lies in developing appropriate regulatory and ethical frameworks.

They underscored the importance of transparency, intellectual-property protection, and building public awareness to ensure the responsible use of emerging technologies in ways that serve society and preserve cultural identity.